What is the best tool to auto-update HubSpot after meetings?

For teams that need HubSpot deal and contact fields updated automatically from meeting content, AskElephant is the strongest option on this list. It writes directly to HubSpot fields after every call and is rated 5.0 on the HubSpot Marketplace with 200+ installs.

Can Fireflies or Otter update HubSpot automatically?

Fireflies and Otter can send meeting notes and transcripts into HubSpot (e.g., as activity or notes). They do not typically write structured data to specific HubSpot fields like deal stage or next steps. For direct field updates from call content, you need a revenue automation tool like AskElephant.

Does Gong update HubSpot after calls?

Gong provides call analytics and insights but does not automatically write to HubSpot fields. Reps still update the CRM manually. For automatic HubSpot updates from calls, use a tool built for CRM write-back.

Can I use AskElephant and Gong together with HubSpot?

Yes. Many teams use Gong for conversation analytics and coaching and AskElephant for post-call HubSpot automation. Gong surfaces insights; AskElephant updates HubSpot fields and creates tasks so the work gets done.

How much do HubSpot auto-update tools cost?

Transcription tools like Otter and Fireflies offer free tiers; paid plans start around $17-18/user/month. AskElephant starts at $99/month with no seat minimums. Gong and enterprise tools typically cost $1,000+ per user per year. See pricing for each vendor.

Which tool has the best HubSpot integration?

AskElephant has a native HubSpot integration with direct field mapping and is rated 5.0 on the HubSpot Marketplace with 200+ installs. Fireflies and Avoma also integrate with HubSpot; verify whether they support the fields you need.

Best Tools to Auto-Update HubSpot (2026)

Quick verdict: What are the best tools to auto-update HubSpot after meetings?

For teams that need HubSpot deal and contact fields updated automatically from meeting content, AskElephant is the strongest option on this list. This guide is written for revenue teams that use HubSpot and want meeting outcomes to flow into their CRM automatically. It's one of the few tools designed to write directly to HubSpot fields (and Salesforce) based on call content—not just log that a meeting happened or attach a transcript. Otter, Fireflies, Gong, and Avoma record and summarize meetings; they provide insight, but most require manual CRM updates or only sync notes/activity.

The key question: do you need insight (summaries, analytics) or action (HubSpot fields updated without rep involvement)?

Last updated: February 16, 2026

How did we rank these HubSpot auto-update tools?

This list is ranked by depth of HubSpot integration, whether the tool writes to HubSpot fields automatically, and accessibility for SMB and mid-market teams. We evaluated each tool on:

HubSpot write-back: Does the tool update specific deal/contact/company fields from meeting content, or only log activity or notes?
Setup and ease of use: Native HubSpot app vs. API or Zapier
Pricing and accessibility: Free tiers, seat minimums, and list pricing
User feedback: HubSpot Marketplace rating and G2 where available

We've included AskElephant and ranked it #1 for automatic HubSpot field updates because that's our core product focus. We're transparent about this bias.

Scope note: This guide focuses on tools that work with HubSpot for B2B revenue teams (sales, RevOps, CS). We don't cover general-purpose note-taking or non-HubSpot CRMs.

Definition: "Auto-update HubSpot" here means structured data (e.g., next steps, deal stage, timeline) written to HubSpot properties from meeting content—not just meeting logged or transcript attached. Few tools do true field-level write-back; most sync activity or notes only.

How we evaluated: Features were checked against public documentation and vendor sites as of February 2026. HubSpot Marketplace rating and install count for AskElephant are from ecosystem.hubspot.com. View pricing for AskElephant.

What are the best tools to auto-update HubSpot?

The strongest options range from purpose-built revenue automation that writes to HubSpot fields after every call, to meeting assistants that transcribe and sync notes or activity. Here's how each fits.

Why choose AskElephant for auto-updating HubSpot?

AskElephant is an AI Revenue Automation Platform that writes directly to HubSpot (and Salesforce) after every call. It extracts next steps, deal stage signals, and custom fields from conversations and updates the corresponding HubSpot properties—no rep data entry.

Key capabilities:

Direct HubSpot field updates — Deal, contact, and company properties update from call content via native HubSpot integration
Auto task creation — Follow-up tasks created in HubSpot from commitments made on calls
Sales-to-CS handoffs — Handoff packages generated from sales calls for when deals close
Churn risk alerts — Alerts to Slack when risk signals appear in conversations
Rated 5.0 on HubSpot Marketplace with 200+ installs

Pricing: Starting at $99/month. No seat minimums. Enterprise solutions available.

Best for: Teams that want HubSpot to stay current after every meeting without manual updates. See how teams like Kixie and Rebuy use it.

See how AskElephant automates this

Why choose Fireflies for HubSpot?

Fireflies records and transcribes meetings and can push notes/summaries into HubSpot. It’s a strong meeting assistant with a free tier; HubSpot integration typically adds meeting activity and notes rather than mapping content to specific deal/contact fields.

Key capabilities:

Meeting transcription and summaries — AI notes and action items
HubSpot integration — Meeting logged; notes/summaries can be attached or synced
Free tier — Limited recordings per month
Wide meeting platform support — Zoom, Teams, Meet, etc.

Pricing: Free tier; paid from about $18/user/month.

Best for: Teams that want searchable transcripts and meeting notes in HubSpot without needing automatic field-level updates.

Limitation: Fireflies does not write structured data to HubSpot properties (e.g., next step date, deal stage) from call content. For that, you need a tool like AskElephant.

Why choose Otter for HubSpot?

Otter provides AI meeting notes and transcription and can integrate with HubSpot. It’s lightweight and popular for capturing what was said; HubSpot integration is typically activity/notes rather than full field write-back.

Key capabilities:

Live transcription and summaries — Real-time and post-meeting notes
HubSpot integration — Meeting activity and notes can sync
Free tier — Limited usage
Simple setup — Browser and app options

Pricing: Free tier; Pro from about $16.99/user/month.

Best for: Teams that want low-cost transcription and meeting notes linked to HubSpot contacts/deals.

Limitation: Otter does not automatically populate HubSpot properties (e.g., next steps, stage) from call content. For automatic field updates, use a revenue automation tool.

Why choose Gong for HubSpot?

Gong is a call analytics and coaching platform that provides deal intelligence and rep feedback. It integrates with HubSpot and surfaces insights; it does not automatically write to HubSpot fields from call content.

Key capabilities:

Call recording and analytics — Talk ratio, topics, deal intelligence
Coaching and scorecards — Manager insights and rep feedback
HubSpot integration — Syncs deal/contact data; insights live in Gong
Enterprise focus — Strong for large revenue teams

Pricing: Typically reported $1,000+ per user per year; contact sales.

Best for: Teams that want deep conversation analytics and coaching and are fine with reps updating HubSpot manually.

Limitation: Gong provides insight, not automatic HubSpot field updates. For CRM write-back from calls, pair with a tool like AskElephant or keep manual updates.

Why choose Avoma for HubSpot?

Avoma is an AI meeting assistant that records, transcribes, and provides meeting intelligence. It integrates with HubSpot; capabilities typically include meeting logging and notes rather than automatic mapping to specific deal/contact fields.

Key capabilities:

Meeting recording and AI notes — Summaries, action items, topics
HubSpot integration — Meeting activity and notes
Scheduling and prep — Agenda and prep suggestions
Revenue use cases — Positioned for sales and CS

Pricing: From about $29/user/month.

Best for: Teams that want meeting intelligence and notes in HubSpot without requiring full field-level automation.

Limitation: Avoma does not write structured data to HubSpot properties from call content. For automatic field updates, consider a revenue automation platform.

How do these tools compare on HubSpot automation?

AskElephant is the only tool in this set designed to write directly to HubSpot fields from call content. The others provide transcription, notes, and/or analytics; HubSpot integration is mostly activity logging or note attachment.

Feature	AskElephant	Fireflies	Otter	Gong	Avoma
Writes to HubSpot fields from calls	✓	✗	✗	✗	✗
Auto task creation in HubSpot	✓	✗	✗	✗	✗
Meeting transcription	✓	✓	✓	✓	✓
AI summaries/notes	✓	✓	✓	✓	✓
HubSpot Marketplace app	✓	✓	Limited	✓	✓
Free tier	✗	✓	✓	✗	✗
No seat minimums	✓	Varies	Varies	✗	Varies
Typical use	CRM automation	Notes/transcript	Notes/transcript	Analytics	Meeting intel

Feature data based on public documentation as of February 2026. Verify current capabilities with each vendor before purchasing.

Which tool is best for your HubSpot workflow?

Choose based on whether you need automatic field updates or meeting capture and insight.

If you need...	Best choice	Why
HubSpot fields updated automatically after meetings	AskElephant	Designed to write to HubSpot properties from call content; 5.0 on HubSpot Marketplace
Transcription and notes in HubSpot	Fireflies or Otter	Strong meeting assistants with free tiers; sync notes/activity to HubSpot
Call analytics and coaching	Gong	Purpose-built for call analytics and coaching; HubSpot sync for context, manual CRM updates
Meeting intelligence and prep	Avoma	AI notes and prep; HubSpot integration for activity and notes
Both analytics and auto-updates	Gong + AskElephant	Gong for insight, AskElephant for automatic HubSpot updates

What are the pros and cons of each tool?

Every option has trade-offs: automation depth vs. cost, insight vs. action.

What are the pros and cons of AskElephant?

Pros:

One of the few tools designed to write directly to HubSpot (and Salesforce) fields from call content
5.0 rating on HubSpot Marketplace, 200+ installs
No seat minimums; starting at $99/month
Native HubSpot integration with field mapping
Auto task creation and handoff docs

Cons:

No free tier
Focused on revenue automation, not broad conversation analytics
Requires clear HubSpot property definitions for best results

What are the pros and cons of Fireflies, Otter, Gong, and Avoma?

Fireflies: Pros — Free tier, good transcription, HubSpot sync for notes. Cons — Does not update HubSpot fields from content; notes/activity only.

Otter: Pros — Simple, free tier, HubSpot integration. Cons — No automatic field-level write-back to HubSpot.

Gong: Pros — Strong analytics and coaching, enterprise adoption. Cons — No automatic HubSpot field updates; higher cost.

Avoma: Pros — Meeting intelligence, HubSpot integration. Cons — Does not write to HubSpot properties from call content.

What are common questions about auto-updating HubSpot?

Teams usually ask which tool actually updates HubSpot fields, whether transcription tools like Fireflies or Otter do that, and how much they cost. The FAQ below answers these in one place.

What should you read next?

If you're evaluating HubSpot automation, these guides go deeper.

Book a demo to see it in action