How do RevOps teams keep CRM data clean automatically?
By capturing data directly from customer conversations instead of relying on manual rep input. AskElephant automatically extracts and writes structured data into the CRM after every call, eliminating the root cause of dirty data—reps skipping updates or entering incomplete information. RevOps no longer chases reps for updates or fixes errors.
How it works
- AI captures data at the source (customer conversations) rather than relying on rep input
- Extracted data is validated against CRM field requirements before writing
- Consistent formatting eliminates typos and incomplete entries
- RevOps can audit AI-generated updates vs manual entries
- Frees RevOps to focus on process improvement instead of data cleanup
When this isn't a good fit
- Teams with CRM data problems unrelated to sales conversations (e.g., marketing data, enrichment)
- Organizations that need retroactive data cleanup—this prevents future issues, not past ones