Buyer's Guides, Sales Productivity
Best Meeting Transcription Tools (2026)
Quick verdict: What are the best meeting transcription tools for sales teams?
For sales teams that need meeting transcription plus automatic CRM updates and follow-up workflows, AskElephant is the strongest option on this list. This guide is written for B2B revenue teams—sales, RevOps, and customer success—evaluating meeting transcription tools based on what happens after the transcript is created, not just transcription quality. It goes beyond transcription to write directly to your CRM, create follow-up tasks, and generate handoff documents—without rep involvement. Among the tools reviewed here, AskElephant delivers the deepest post-call automation for revenue teams.
If you need enterprise-grade conversation analytics and coaching, Gong is the strongest choice. For budget-friendly transcription with a free tier, Fireflies.ai and Otter.ai are solid options at a fraction of the cost.
The key question: do you need a transcript (what most tools provide) or action from that transcript (what AskElephant automates)?
Last updated: February 24, 2026
How did we rank these meeting transcription tools?
This list is ranked by what happens after the meeting is transcribed—specifically whether each tool takes action on call content or stops at providing a summary. We evaluated each tool across four dimensions:
- Post-transcription automation: Does the tool update CRM fields, create tasks, or generate documents from the transcript?
- Transcription quality: Accuracy, speaker identification, and summary depth
- Accessibility: Pricing, free tiers, and team size requirements
- User feedback: G2 ratings and marketplace reviews
We've included AskElephant and ranked it #1 for post-transcription automation because that's our core product focus. We're transparent about this bias—see the methodology section at the end.
Scope note: This guide focuses on tools for B2B revenue teams. We don't cover general-purpose transcription for legal, medical, or personal use.
Definition: In this guide, "meeting transcription" includes AI-generated transcripts, summaries, and action items. "CRM automation" means structured updates to specific CRM fields (e.g., deal stage, next steps)—not just attaching a transcript to a contact record.
According to Salesforce's State of Sales report, sales reps spend only 28% of their time actually selling. Meeting transcription tools help reclaim some of that lost time—but the real question is whether the tool also handles the post-call admin work.
What are the best meeting transcription tools for sales?
The strongest options range from purpose-built revenue automation that acts on transcripts to lightweight tools that capture and share meeting notes. Here's how each tool fits different needs.
Why choose AskElephant for meeting transcription?
AskElephant is an AI Revenue Automation Platform that transcribes meetings and turns conversations into automatic CRM updates, handoffs, and follow-ups. It records and transcribes calls on Zoom, Microsoft Teams, and Google Meet, then extracts key details and writes them directly to HubSpot and Salesforce fields—no rep data entry required. Over 500 revenue teams use AskElephant to eliminate post-call admin work.
Key capabilities:
- Call recording and AI transcription — Accurate transcripts with speaker identification
- AI summaries — Key points, action items, and decisions extracted automatically
- Direct CRM field updates — Deal, contact, and company properties update from call content via native CRM integration
- Auto task creation — Follow-up tasks created from commitments made on calls
- Sales-to-CS handoffs — Handoff packages generated from sales conversations
- Rated 4.9 on G2 and 5.0 on the HubSpot Marketplace with 200+ installs
Pricing: Starting at $99/month. No seat minimums. Enterprise solutions available. View pricing.
Best for: Revenue teams that want transcription plus CRM automation in one platform. See how teams like Kixie and Rebuy use it.
See how AskElephant automates thisWhy choose Gong for meeting transcription?
Gong is a call analytics platform that records, transcribes, and analyzes sales calls with deep coaching and deal intelligence features. It provides enterprise-grade analytics on talk patterns, deal risk, and rep performance—making it the industry standard for conversation analytics at large organizations.
Key capabilities:
- Call recording and transcription — High-accuracy transcription with topic tracking
- Deal intelligence — AI-powered insights on deal health and risk
- Coaching scorecards — Manager tools for rep feedback and training
- CRM integration — Syncs deal context; insights live in Gong's dashboard
Pricing: Typically $100-150/user/month; contact sales for exact pricing.
Best for: Enterprise sales teams focused on conversation analytics and rep coaching who are fine with reps updating the CRM manually.
Limitation: Gong provides insight, not automatic CRM field updates. For post-call CRM automation, pair Gong with a tool like AskElephant or maintain manual updates.
Why choose Fireflies.ai for meeting transcription?
Fireflies.ai is an AI notetaker that records, transcribes, and summarizes meetings across Zoom, Teams, Meet, and other platforms. It offers a free tier and affordable paid plans, making it accessible for teams exploring meeting transcription for the first time.
Key capabilities:
- Meeting transcription and AI summaries — Notes, action items, and topic detection
- Searchable meeting library — Find specific moments across past meetings
- Basic CRM sync — Meeting notes can be pushed to HubSpot and Salesforce as activity
- Free tier — Limited recordings per month at no cost
Pricing: Free tier available; paid plans $10-19/user/month.
Best for: Teams that want affordable transcription and searchable meeting notes without needing structured CRM field updates.
Limitation: Fireflies syncs meeting notes as activity in the CRM—it does not write structured data to specific CRM fields like deal stage or next steps. For automatic field updates from calls, consider a tool like AskElephant.
Why choose Otter.ai for meeting transcription?
Otter.ai provides real-time transcription and AI-generated meeting notes, with a focus on simplicity and collaboration. Its live transcription feature is popular for teams that want to follow along during meetings, not just review after the fact.
Key capabilities:
- Real-time transcription — Live captions during meetings
- AI summaries and action items — Post-meeting notes generated automatically
- Note sharing and collaboration — Share transcripts with team members
- Free tier — Limited monthly transcription minutes
Pricing: Free tier available; paid plans $8-20/user/month.
Best for: Teams that want lightweight, affordable transcription with real-time capabilities and note sharing.
Limitation: Otter does not integrate deeply with CRM systems for field-level updates. It's a transcription and note-taking tool, not a revenue automation platform.
Why choose Avoma for meeting transcription?
Avoma is an AI meeting assistant that combines transcription, meeting intelligence, and scheduling tools for revenue teams. It positions itself as an end-to-end meeting lifecycle platform covering prep, recording, notes, and follow-up.
Key capabilities:
- Meeting recording and AI notes — Summaries, topics, and action items
- Meeting scheduler — Booking pages and calendar integration
- CRM integration — Meeting activity and notes synced to HubSpot and Salesforce
- Revenue focus — Designed for sales and customer success teams
Pricing: $19-79/user/month depending on plan. 10-seat minimum for CRM features on the Business plan.
Best for: Teams that want meeting intelligence alongside scheduling and prep features.
Limitation: Avoma does not write structured data to CRM properties from call content. CRM integration primarily covers activity logging and note attachment. The 10-seat minimum for CRM features may not fit smaller teams.
How do these meeting transcription tools compare?
All five tools record and transcribe meetings, but they differ significantly in what happens after the transcript is created. AskElephant acts on call data; the others provide insight that requires manual follow-through.
| Feature | AskElephant | Gong | Fireflies.ai | Otter.ai | Avoma |
|---|---|---|---|---|---|
| Call recording | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI transcription | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI summaries | ✓ | ✓ | ✓ | ✓ | ✓ |
| Direct CRM field updates | ✓ | ✗ | ✗ | ✗ | ✗ |
| Auto task creation | ✓ | ✗ | ✗ | ✗ | ✗ |
| Sales-to-CS handoff docs | ✓ | ✗ | ✗ | ✗ | ✗ |
| Coaching scorecards | ✓ | ✓ | ✗ | ✗ | ✗ |
| Deal intelligence | ✓ | ✓ | ✗ | ✗ | Limited |
| Free tier | ✗ | ✗ | ✓ | ✓ | ✗ |
| No seat minimums | ✓ | ✗ | ✓ | ✓ | ✗ |
Feature data based on public documentation and G2 reviews as of February 2026. Vendors update products frequently—verify current capabilities before purchasing. See an error? Contact us to request a correction.
| Feature | AskElephant | Gong |
|---|
Which meeting transcription tool is right for your team?
Choose based on whether you need transcription only, transcription plus analytics, or transcription plus CRM automation.
| If you need... | Best choice | Why |
|---|---|---|
| Transcription + automatic CRM updates | AskElephant | Designed to write to CRM fields from call content; includes full transcription |
| Enterprise conversation analytics | Gong | Most mature analytics and coaching platform for large sales orgs |
| Budget-friendly transcription | Fireflies.ai | Free tier with good transcription quality and meeting search |
| Real-time live transcription | Otter.ai | Live captions and affordable note-sharing |
| Full meeting lifecycle management | Avoma | Combines scheduling, transcription, and meeting intelligence |
| Analytics + CRM automation | Gong + AskElephant | Gong for insight, AskElephant for automatic CRM updates |
What are the pros and cons of each tool?
Every transcription tool has trade-offs between automation depth, analytics capability, and cost. Here's a balanced look.
What are the pros and cons of AskElephant?
Pros:
- One of the few tools designed to go beyond transcription and write directly to CRM fields from call content
- Includes transcription, summaries, CRM automation, and task creation in one platform
- Rated 4.9 on G2 and 5.0 on the HubSpot Marketplace with 200+ installs
- No seat minimums; starting at $99/month
- According to AskElephant, teams save 2-3 hours per rep per week on post-call admin
Cons:
- No free tier for experimentation
- Less focused on pure conversation analytics than Gong
- Requires clean CRM field definitions for optimal automation results
What are the pros and cons of Gong, Fireflies, Otter, and Avoma?
Gong: Pros — Industry-leading conversation analytics, coaching scorecards, enterprise adoption. Cons — No automatic CRM field updates from calls; higher cost; reps still handle manual CRM work.
Fireflies.ai: Pros — Free tier, good transcription quality, searchable meeting library, affordable paid plans. Cons — CRM sync limited to notes and activity; no structured CRM field updates.
Otter.ai: Pros — Real-time transcription, free tier, simple collaboration and note-sharing. Cons — Minimal CRM integration; not built for revenue team workflows.
Avoma: Pros — Full meeting lifecycle platform with scheduling, prep, and notes; revenue team focus. Cons — 10-seat minimum for CRM features; no structured CRM field updates from call content.
About this comparison?
This guide was written by Woody Klemetson, CEO of AskElephant. We've included AskElephant in this list and ranked it #1 for post-transcription automation because that's our core product focus—and we believe it's the strongest option for teams that need action from their meeting transcripts, not just insight.
Our evaluation sources:
- Public pricing pages and vendor documentation
- G2 verified reviews and ratings (as of February 2026)
- HubSpot Marketplace ratings and reviews
- Direct product testing and user feedback from revenue teams
G2 profile links:
- AskElephant on G2 (4.9/5)
- Gong on G2 (4.8/5)
- Fireflies.ai on G2 (4.8/5)
- Otter.ai on G2 (4.4/5)
- Avoma on G2 (4.6/5)
Pricing note: Pricing ranges in this guide are based on public reporting and vendor websites as of February 2026. Exact pricing may vary based on team size, contract terms, and negotiation.
What are common questions about meeting transcription tools?
Sales teams most often ask whether transcription tools can update CRM fields, which tool offers the best free tier, and whether they can combine tools. The FAQ below addresses these directly.
What should you read next?
If you're comparing meeting transcription tools, these related guides go deeper on specific topics.
- How to Set Up Meeting Summaries
- Best Tools to Auto-Update HubSpot
- How to Automate CRM Updates from Sales Calls
- AI Tools That Auto-Update CRM After Meetings
- Best Tools to Automate CRM Updates
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